understanding media the extensions of man

In effect, media now begs to be redefined.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. Terms and phrases such as 'the global village' and 'the medium is the message' are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. If you can’t find the resource you need here, visit our contact page to get in touch.Įstablished in 1962, the MIT Press is one of the largest and most distinguished university presses in the world and a leading publisher of books and journals at the intersection of science, technology, art, social science, and design. The MIT Press has been a leader in open access book publishing for over two decades, beginning in 1995 with the publication of William Mitchell’s City of Bits, which appeared simultaneously in print and in a dynamic, open web edition.Ĭollaborating with authors, instructors, booksellers, librarians, and the media is at the heart of what we do as a scholarly publisher. Today we publish over 30 titles in the arts and humanities, social sciences, and science and technology.

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Understanding media the extensions of man